Design & objets
In close collaboration with renowned dermatologists and institutional research centers, the Bioderma laboratory develops and markets derma-cosmetics for medical prescriptions and consultancy.
The priority : « When we launch a product, it needs to be like a gift, wrapped in our colors and the Bioderma logo, so when the dermatologist or pharmacist prescribes it, he thinks of us ».
What is at stake : « It’s very rare that we already know what the product will look like. The only specifications we have are budgetary. ATS’ real strength is their huge fount of original new ideas, their speed and total reliability ».
The advantages : « When ATS discover or create an innovative, relevant product, they offer it to us almost automatically. Their customer-relations perfectionism is wonderful for us, and shows just how deep the trust lies between us and this company ».
Bioderma laboratories have been developing and marketing derma-cosmetics for medical prescription and consultancy since 1985, in close collaboration with renowned dermatologists and institutional research centers (Inserm, CNRS, and reputed university medical programs). The products are all manufactured on one site at Aix-en-Provence, and cover eight specific lines (dry skin, sensitive skin, sun protection, baby products…). The inventor of the cleansing lotion (among which feature their star product, the famous Créaline H²O), Bioderma have managed to retain their huge lead over the competition.
They were the first independent laboratory on the market, and Bioderma are now one of the most-prescribed derma-cosmetics specialists in France. They have exploded on to the global market, and are now active in 60 countries worldwide. In 2006, they announced a turnover of 66 million euros, including 50 million from sales in France.
In 2003, ATS offered a one-off proposal to work with Bioderma, and co-signed a contract to supply promotional objects. « Our products are good enough to secure our reputation, but we need promotional material to serve as a kind of visual reminder for the customer. With ATS, there are no unpleasant surprises. I know the quality will be high and the budget respected, the deadlines adhered to, and our retailers and customers will find the object very pleasant and well-designed ». ATS has been working on made-to-measure items for Bioderma for one year now (bags and accessories for sun protection products, packaging for event-related items). This is a new step forward in the relationship between the two companies, which sees the volume of work contracted rise steadily higher.
« When ATS discover or create an innovative, relevant product, they offer it to us almost automatically. Their customer-relations perfectionism is wonderful for us, and shows just how deep the trust lies between us and this company ». For a company dealing with the health of millions, the word trust has a special meaning.
And it’s never given without a very good reason and very solid foundations.